{"id":2616,"date":"2020-10-26T11:52:19","date_gmt":"2020-10-26T11:52:19","guid":{"rendered":"https:\/\/discover.nautie.net\/cs\/?p=2616"},"modified":"2020-10-26T13:52:29","modified_gmt":"2020-10-26T13:52:29","slug":"8-predavani-poznatku","status":"publish","type":"post","link":"https:\/\/discover.nautie.net\/cs\/serial\/8-predavani-poznatku\/","title":{"rendered":"8. P\u0159ed\u00e1v\u00e1n\u00ed poznatk\u016f"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.6.6&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;0px||0px||false|false&#8220; custom_padding=&#8220;0px||0px||false|false&#8220;][et_pb_row _builder_version=&#8220;4.6.6&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;0px||0px||false|false&#8220; custom_padding=&#8220;0px||0px||false|false&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.6.6&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.6.6&#8243; _module_preset=&#8220;c4d3b379-e9b1-4737-b6c4-d6714bed7d24&#8243; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p>Prezentace zji\u0161t\u011bn\u00ed je posledn\u00ed krok v realizaci v\u00fdzkumu. A p\u0159esto\u017ee je v\u0161e u\u017e v podstat\u011b hotov\u00e9, nen\u00ed mo\u017en\u00e9 tento krok p\u0159esko\u010dit. Zvl\u00e1\u0161\u0165 v situaci, kdy budete prezentovat v\u00fdstupy z v\u00fdzkumu \u0161ir\u0161\u00edmu t\u00fdmu nebo kdy hroz\u00ed, \u017ee si n\u011bkdo bude \u010d\u00edst report s odstupem n\u011bkolika m\u011bs\u00edc\u016f, je dobr\u00e9 d\u00e1t si na prezentaci z\u00e1le\u017eet.<\/p>\n<p>Naopak pouze minimalistick\u00fd report m\u016f\u017eete p\u0159ipravit ve chv\u00edli, kdy v\u00fdsledky zpracov\u00e1v\u00e1te pro sebe nebo pro men\u0161\u00ed skupinu lid\u00ed, kter\u00e1 do diskuze v pr\u016fb\u011bhu nahl\u00ed\u017eela.<\/p>\n<p>V t\u00e9to kapitole budeme popisovat hlavn\u011b dokument, kter\u00fd je v\u00fdstupem z diskuze \u2013 v na\u0161em p\u0159\u00edpad\u011b nej\u010dast\u011bji <strong>report<\/strong>. Ten je ur\u010den\u00fd nej\u010dast\u011bji ke \u010dten\u00ed. Pokud je t\u0159eba v\u00fdsledky p\u0159edn\u00e9st lidem, bude m\u00edt samotn\u00fd v\u00fdstup jinou povahu. P\u016fjde sp\u00ed\u0161e o prezentaci, kter\u00e1 bude zjednodu\u0161en\u00e1 a bude obsahovat m\u00e9n\u011b obsahu na str\u00e1nce. T\u00e9to prezentaci se v\u011bnovat nebudeme.<\/p>\n<p>V tomto \u010dl\u00e1nku se postupn\u011b zam\u011b\u0159\u00edme na dv\u011b hlavn\u00ed \u010d\u00e1sti reportu \u2013 obsah a formu.<\/p>\n<h2>Obsah reportu<\/h2>\n<p>Je samoz\u0159ejm\u00e9, \u017ee do reportu pat\u0159\u00ed v\u0161echna zji\u0161t\u011bn\u00ed, kter\u00e1 p\u0159\u00edmo souvis\u00ed se zad\u00e1n\u00edm k v\u00fdzkumu. Pokud by m\u011bly b\u00fdt sou\u010d\u00e1st\u00ed i jin\u00e1 zji\u0161t\u011bn\u00ed, je vhodn\u00e9 je od hlavn\u00edho obsahu odd\u011blit a d\u00e1t je nap\u0159\u00edklad do p\u0159\u00edlohy. I tady plat\u00ed, \u017ee m\u00e9n\u011b je n\u011bkdy v\u00edce.<\/p>\n<p><strong>U ka\u017ed\u00e9ho zji\u0161t\u011bn\u00ed je dobr\u00e9 prezentovat i citace<\/strong>. Klidn\u011b i deset citac\u00ed. Podpo\u0159\u00ed to d\u016fv\u011bryhodnost, p\u0159\u00edjemci reportu l\u00e9pe pochop\u00ed v\u00e1\u0161 koment\u00e1\u0159 a t\u0159eba si odnesou n\u011bjak\u00fd vlastn\u00ed pocit.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/discover.nautie.net\/cs\/wp-content\/uploads\/sites\/2\/2020\/10\/nautie-ukazka-vyhodnoceni-kara-1024x575.png\" width=\"1024\" height=\"575\" alt=\"\" class=\"wp-image-2675 alignnone size-large\" srcset=\"https:\/\/discover.nautie.net\/cs\/wp-content\/uploads\/sites\/2\/2020\/10\/nautie-ukazka-vyhodnoceni-kara-980x551.png 980w, https:\/\/discover.nautie.net\/cs\/wp-content\/uploads\/sites\/2\/2020\/10\/nautie-ukazka-vyhodnoceni-kara-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p><figcaption>Uk\u00e1zka jednoho zji\u0161t\u011bn\u00ed z diskuze o ko\u017een\u00e9 m\u00f3d\u011b.<\/figcaption><\/figure>\n<p>Mimo zji\u0161t\u011bn\u00ed by m\u011bl report obsahovat v\u0161echny informace ze zad\u00e1n\u00ed \u2013 hlavn\u00ed v\u00fdzkumnou ot\u00e1zku, kontext v\u00fdzkumu \u2013 pro\u010d se v\u00fdzkum d\u011bl\u00e1 a k \u010demu by m\u011bl slou\u017eit.<\/p>\n<p>Z\u00e1rove\u0148 je t\u0159eba <strong>doplnit metodologick\u00e9 informace<\/strong>. V\u0161echno okolo:<\/p>\n<ul>\n<li><strong>kon\u00e1n\u00ed diskuze:<\/strong> popis metody, term\u00edny jednotliv\u00fdch f\u00e1z\u00ed apod.,<\/li>\n<li><strong>respondent\u016f:<\/strong> po\u010det, jejich charakteristiky, odm\u011bny, \u2026, nebo<\/li>\n<li><strong>rekrutace:<\/strong> jak\u00fd prob\u011bhl screening, jak\u00e9 byly zdroje rekrutace, koho jsme z diskuze vy\u0159adili.<\/li>\n<\/ul>\n<p>Co by podle n\u00e1s m\u011blo b\u00fdt sou\u010d\u00e1st\u00ed metodologie? Pod\u00edvejte se na str\u00e1nku <a href=\"https:\/\/sos.nautie.net\/situace\/jak-resit\/jake-informace-o-vyzkumu-metodologie-uvadet-pri-prezentaci-vysledku\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jak\u00e9 informace o v\u00fdzkumu (metodologie) uv\u00e1d\u011bt p\u0159i prezentaci v\u00fdsledk\u016f?<\/a>.<br \/> Mno\u017estv\u00ed informac\u00ed o metodologii se bude li\u0161it diskuze od diskuze. Obecn\u00e9 pravidlo zn\u00ed \u2013 ud\u011blejte maximum pro to, abyste o metodologii diskuze \u0159ekli v\u0161e, co je d\u016fle\u017eit\u00e9 pro jej\u00ed pochopen\u00ed, i to, co mohlo pr\u016fb\u011bh diskuze ovlivnit.<\/p>\n<p>Do reportu tak\u00e9 n\u011bkdy p\u0159id\u00e1v\u00e1me doporu\u010den\u00ed pro realizaci dal\u0161\u00edch diskuz\u00ed na stejn\u00e9 t\u00e9ma. Sd\u00edl\u00edme, co jsme se nau\u010dili a co bychom t\u0159eba ud\u011blali v dal\u0161\u00ed diskuzi l\u00e9pe.<\/p>\n<h2>Forma reportu<\/h2>\n<p>Z pohledu formy reportu je pro n\u00e1s nejpodstatn\u011bj\u0161\u00ed, aby byl <strong>dob\u0159e \u010diteln\u00fd<\/strong>. To se projevuje na mnoha \u00farovn\u00edch \u2013 od dostate\u010dn\u011b velik\u00e9ho p\u00edsma u citac\u00ed po odd\u011blov\u00e1n\u00ed r\u016fzn\u00fdch informac\u00ed. V ka\u017ed\u00e9m reportu se sna\u017e\u00edme <strong>odli\u0161it form\u00e1tov\u00e1n\u00edm text, jeho\u017e obsahem je na\u0161e interpretace<\/strong>. Je toti\u017e pot\u0159eba odli\u0161it, co si mysl\u00ed analytik a co p\u0159\u00edmo zazn\u011blo v diskuzi z \u201e\u00fast\u201d respondent\u016f.<\/p>\n<p>D\u016fle\u017eit\u00e9 je i jasn\u00e9 \u010dlen\u011bn\u00ed. Jednotliv\u00e1 zji\u0161t\u011bn\u00ed by na sebe v reportu m\u011bla p\u0159irozen\u011b navazovat, mohou b\u00fdt \u010dlen\u011bn\u00e1 do kapitol. <strong>Zkr\u00e1tka se to mus\u00ed dob\u0159e \u010d\u00edst.<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/discover.nautie.net\/cs\/wp-content\/uploads\/sites\/2\/2020\/10\/nautie-ukazka-vyhodnoceni-kara-autodraft-1024x575.png\" width=\"1024\" height=\"575\" alt=\"\" class=\"wp-image-2674 alignnone size-large\" srcset=\"https:\/\/discover.nautie.net\/cs\/wp-content\/uploads\/sites\/2\/2020\/10\/nautie-ukazka-vyhodnoceni-kara-autodraft-980x551.png 980w, https:\/\/discover.nautie.net\/cs\/wp-content\/uploads\/sites\/2\/2020\/10\/nautie-ukazka-vyhodnoceni-kara-autodraft-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p><figcaption>Uk\u00e1zka jednoho vhledu z diskuze o po\u0159\u00edzen\u00ed nov\u00e9ho automobilu.<\/figcaption><\/figure>\n<p>Dal\u0161\u00ed uk\u00e1zky vyhodnocen\u00ed najdete na str\u00e1nce <a href=\"https:\/\/makevision.cz\/vyzkumy-pripadove-studie\/\" target=\"_blank\" rel=\"noopener noreferrer\">P\u0159\u00edpadov\u00e9 studie od Makevisionu<\/a>.<\/p>\n<h2>Repozit\u00e1\u0159 zji\u0161t\u011bn\u00ed<\/h2>\n<p>Poznatky z online diskuze mohou zasahovat do r\u016fzn\u00fdch oblast\u00ed p\u016fsoben\u00ed firmy nebo organizace. \u010casto vedou k \u0161irok\u00e9mu pochopen\u00ed z\u00e1kazn\u00edk\u016f nebo lid\u00ed, kter\u00e9 se sna\u017e\u00edme v\u00fdzkumem pochopit. A tak je vhodn\u00e9, aby se s v\u00fdsledky sezn\u00e1mili i v\u0161ichni dal\u0161\u00ed lid\u00e9, kte\u0159\u00ed s v\u00e1mi pracuj\u00ed.<\/p>\n<p>Pokud budete realizovat diskuzi v Nautie, <strong>m\u016f\u017eete p\u0159idat p\u0159\u00edstupy do va\u0161ich diskuz\u00ed i ostatn\u00edm koleg\u016fm<\/strong>. Sami si tak mohou pro\u010d\u00edst diskuzi, proj\u00edt si zji\u0161t\u011bn\u00ed a l\u00e9pe pochopit z\u00edskan\u00e9 informace. Mohou se k v\u00fdsledk\u016fm vr\u00e1tit tak\u00e9 ve chv\u00edli, kdy se bude \u0159e\u0161it n\u011bjak\u00e9 nov\u00e9 t\u00e9ma, kter\u00e9 bylo v diskuzi zm\u00edn\u011bno, ale nedostalo se do reportu.<\/p>\n<p>Va\u0161e poznatky tak mohou b\u00fdt u\u017eite\u010dn\u00e9 i nad\u00e1le, mimo report z diskuze.<\/p>\n<h2>M\u00e1te hotovo!<\/h2>\n<p>Gratulujeme. Dostali jste se a\u017e na konec seri\u00e1lu, a tak u\u017e m\u00e1te v\u0161echny pot\u0159ebn\u00e9 informace, kter\u00e9 k dokon\u010den\u00ed v\u00fdzkumu metodou asynchronn\u00ed moderovan\u00e9 diskuze na internetu pot\u0159ebujete. Tento seri\u00e1l se bude postupn\u011b dopl\u0148ovat o dal\u0161\u00ed p\u0159\u00edklady nebo relevantn\u00ed informace. Pokud u\u017e te\u010f v\u00edte, \u017ee bychom m\u011bli n\u011bjak\u00e9 informace zapracovat, napi\u0161te n\u00e1m na chat nebo na <a href=\"mailto:pomoc@nautie.net\">pomoc@nautie.net<\/a>. Pom\u016f\u017ee to nejenom n\u00e1m, ale tak\u00e9 dal\u0161\u00edm lidem, kte\u0159\u00ed se rozhodli pozn\u00e1vat lidi okolo. D\u00edky!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prezentace zji\u0161t\u011bn\u00ed je posledn\u00ed krok v realizaci v\u00fdzkumu. A p\u0159esto\u017ee je v\u0161e u\u017e v podstat\u011b hotov\u00e9, nen\u00ed mo\u017en\u00e9 tento krok p\u0159esko\u010dit. Zvl\u00e1\u0161\u0165 v situaci, kdy budete prezentovat v\u00fdstupy z v\u00fdzkumu \u0161ir\u0161\u00edmu t\u00fdmu nebo kdy hroz\u00ed, \u017ee si n\u011bkdo bude \u010d\u00edst report s odstupem n\u011bkolika m\u011bs\u00edc\u016f, je dobr\u00e9 d\u00e1t si na prezentaci z\u00e1le\u017eet. Naopak pouze minimalistick\u00fd [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8. P\u0159ed\u00e1v\u00e1n\u00ed poznatk\u016f - Nautie \u2013 N\u00e1stroj pro kvalitativn\u00ed v\u00fdzkum p\u0159es internet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/discover.nautie.net\/cs\/serial\/8-predavani-poznatku\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8. P\u0159ed\u00e1v\u00e1n\u00ed poznatk\u016f - Nautie \u2013 N\u00e1stroj pro kvalitativn\u00ed v\u00fdzkum p\u0159es internet\" \/>\n<meta property=\"og:description\" content=\"Prezentace zji\u0161t\u011bn\u00ed je posledn\u00ed krok v realizaci v\u00fdzkumu. A p\u0159esto\u017ee je v\u0161e u\u017e v podstat\u011b hotov\u00e9, nen\u00ed mo\u017en\u00e9 tento krok p\u0159esko\u010dit. Zvl\u00e1\u0161\u0165 v situaci, kdy budete prezentovat v\u00fdstupy z v\u00fdzkumu \u0161ir\u0161\u00edmu t\u00fdmu nebo kdy hroz\u00ed, \u017ee si n\u011bkdo bude \u010d\u00edst report s odstupem n\u011bkolika m\u011bs\u00edc\u016f, je dobr\u00e9 d\u00e1t si na prezentaci z\u00e1le\u017eet. Naopak pouze minimalistick\u00fd [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/discover.nautie.net\/cs\/serial\/8-predavani-poznatku\/\" \/>\n<meta property=\"og:site_name\" content=\"Nautie \u2013 N\u00e1stroj pro kvalitativn\u00ed v\u00fdzkum p\u0159es internet\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-26T11:52:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-26T13:52:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/discover.nautie.net\/cs\/wp-content\/uploads\/sites\/2\/2020\/10\/nautie-serial-8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1169\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Honza Pav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Honza Pav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/discover.nautie.net\/cs\/serial\/8-predavani-poznatku\/\",\"url\":\"https:\/\/discover.nautie.net\/cs\/serial\/8-predavani-poznatku\/\",\"name\":\"8. 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