{"id":2587,"date":"2020-10-26T11:34:41","date_gmt":"2020-10-26T11:34:41","guid":{"rendered":"https:\/\/discover.nautie.net\/cs\/?p=2587"},"modified":"2020-10-26T13:08:04","modified_gmt":"2020-10-26T13:08:04","slug":"4-vytvoreni-scenare-diskuze","status":"publish","type":"post","link":"https:\/\/discover.nautie.net\/cs\/serial\/4-vytvoreni-scenare-diskuze\/","title":{"rendered":"4. Vytvo\u0159en\u00ed sc\u00e9n\u00e1\u0159e diskuze"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.6.6&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px||0px||false|false&#8220;][et_pb_row _builder_version=&#8220;4.6.6&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px||0px||false|false&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.6.6&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.6.6&#8243; _module_preset=&#8220;c4d3b379-e9b1-4737-b6c4-d6714bed7d24&#8243; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p>Ve chv\u00edli, kdy m\u00e1te vytvo\u0159en\u00e9 <a href=\"https:\/\/discover.nautie.net\/cs\/serial\/3-cile-vyzkumu-a-tvorba-zadani\/\">zad\u00e1n\u00ed k v\u00fdzkumu<\/a>, je mo\u017en\u00e9 za\u010d\u00edt pracovat na sc\u00e9n\u00e1\u0159i diskuze. Jde o p\u0159ehled t\u00e9mat a ot\u00e1zek, kter\u00e9 chcete v pr\u016fb\u011bhu diskuze zve\u0159ejnit respondent\u016fm. Zad\u00e1n\u00ed k v\u00fdzkumu si ur\u010dit\u011b nechte otev\u0159en\u00e9. P\u0159i vytv\u00e1\u0159en\u00ed sc\u00e9n\u00e1\u0159e do n\u011bj budete nahl\u00ed\u017eet \u2013 sc\u00e9n\u00e1\u0159 toti\u017e vych\u00e1z\u00ed z <code>Okruh\u016f z\u00e1jmu<\/code> a va\u0161\u00edm \u00fakolem je <strong>pro ka\u017ed\u00fd okruh vymyslet alespo\u0148 jedno t\u00e9ma<\/strong>.<\/p>\n<p>K vytvo\u0159en\u00ed sc\u00e9n\u00e1\u0159e diskuze se v\u00e1m bude hodit zpracovan\u00e9 zad\u00e1n\u00ed k v\u00fdzkumu. Pokud ho nem\u00e1te, p\u0159e\u010dt\u011bte si nejprve \u010dl\u00e1nek <a href=\"https:\/\/discover.nautie.net\/cs\/serial\/3-cile-vyzkumu-a-tvorba-zadani\/\">C\u00edle v\u00fdzkumu a tvorba zad\u00e1n\u00ed<\/a>.<\/p>\n<p>Sc\u00e9n\u00e1\u0159 diskuze tak mus\u00ed b\u00fdt dostate\u010dn\u011b \u0161irok\u00fd, abyste v n\u011bm <strong>pokryli v\u0161echny okruhy z\u00e1jm\u016f ze zad\u00e1n\u00ed k v\u00fdzkumu<\/strong>. Z\u00e1rove\u0148 nesm\u00ed b\u00fdt p\u0159\u00edli\u0161 plytk\u00fd, aby diskuze z\u016fstala v\u011bcn\u00e1 a zam\u011b\u0159en\u00e1 na t\u00e9ma, kv\u016fli kter\u00e9mu se respondenti p\u0159ihl\u00e1sili.<\/p>\n<p>M\u00edt p\u0159edem p\u0159ipraven\u00fd sc\u00e9n\u00e1\u0159 v\u00e1m usnadn\u00ed \u0159\u00edzen\u00ed diskuze. <strong>Nen\u00ed ale pot\u0159eba, aby byly ot\u00e1zky ve sc\u00e9n\u00e1\u0159i stoprocentn\u011b p\u0159ipraven\u00e9<\/strong> k publikov\u00e1n\u00ed. V pr\u016fb\u011bhu diskuze se toti\u017e sc\u00e9n\u00e1\u0159 m\u016f\u017ee m\u011bnit (a \u010dasto se tak\u00e9 m\u011bn\u00ed).<\/p>\n<p>N\u011bkdy se stane, \u017ee za\u010dnou diskutuj\u00edc\u00ed \u0159e\u0161it t\u00e9ma sami od sebe, d\u0159\u00edve ne\u017e na n\u011bj dojde \u0159ada. Takovou situaci nevn\u00edmejte jako probl\u00e9m. Pokud t\u00e9ma p\u0159inesou sami respondenti, je to p\u0159irozen\u011bj\u0161\u00ed a mo\u017en\u00e1 se o n\u011bm v\u00edc rozpov\u00eddaj\u00ed. V takov\u00e9m p\u0159\u00edpad\u011b diskuzi podpo\u0159te a t\u00e9ma u\u017e v budoucnu neotev\u00edrejte.<\/p>\n<h2>Jak vypad\u00e1 sc\u00e9n\u00e1\u0159<\/h2>\n<p>Sc\u00e9n\u00e1\u0159 diskuze je v\u011bt\u0161inou tabulka nebo textov\u00fd dokument. Formu m\u016f\u017eete p\u0159izp\u016fsobit tomu, s \u010d\u00edm se v\u00e1m bude l\u00e9pe pracovat. Obsahem tohoto dokumentu je pak p\u0159ehled t\u00e9mat.<\/p>\n<p>K vytvo\u0159en\u00ed sc\u00e9n\u00e1\u0159e diskuze v\u00e1m pom\u016f\u017ee na\u0161e \u0161ablona. Najdete ji na str\u00e1nce <a href=\"https:\/\/sos.nautie.net\/sablony-ukazky\/sablony\/sablona-scenare-diskuze\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0160ablona sc\u00e9n\u00e1\u0159e diskuze<\/a>.<\/p>\n<p>Ke ka\u017ed\u00e9mu t\u00e9matu pak p\u0159id\u00e1v\u00e1me n\u00e1sleduj\u00edc\u00ed informace:<\/p>\n<p><strong>N\u00e1zev t\u00e9matu:<\/strong> tento n\u00e1zev m\u00e1 nej\u010dast\u011bji formu hlavn\u00ed ot\u00e1zky, nap\u0159. &#8222;Jak vypad\u00e1 va\u0161e b\u011b\u017en\u00e9 r\u00e1no?&#8220; Nen\u00ed to ale nutnost. N\u00e1zev ot\u00e1zky \u010dasto vol\u00edme takov\u00fd, aby reflektoval podstatu t\u00e9matu a my se dozv\u011bd\u011bli v\u0161e, i kdyby si respondent nep\u0159e\u010detl podot\u00e1zky v obsahu t\u00e9matu.<\/p>\n<p><strong>Obsah t\u00e9matu (podot\u00e1zky):<\/strong> do t\u00e9to \u010d\u00e1sti pak ke ka\u017ed\u00e9mu t\u00e9matu p\u00ed\u0161eme konkr\u00e9tn\u00ed ot\u00e1zky, kter\u00e9 maj\u00ed respondenty rozpov\u00eddat a vyvolat diskuzi na dan\u00e9 t\u00e9ma. M\u016f\u017ee j\u00edt o dv\u011b a\u017e p\u011bt dal\u0161\u00edch ot\u00e1zek. Nap\u0159\u00edklad tedy &#8222;Popi\u0161te n\u00e1m, co v\u0161echno r\u00e1no d\u011bl\u00e1te, kdy\u017e je v\u0161edn\u00ed den. Co v\u00e1s probouz\u00ed? Jak vypad\u00e1 va\u0161e sn\u00eddan\u011b, pokud sn\u00edd\u00e1te? Jak vypad\u00e1 va\u0161e hygiena? M\u00e1te n\u011bjak\u00e9 pravideln\u00e9 ritu\u00e1ly? Pokud ano, popi\u0161te n\u00e1m jak\u00e9 a pro\u010d je d\u011bl\u00e1te.&#8220;<\/p>\n<p><strong>P\u0159\u00edlohy:<\/strong> k obsahu t\u00e9matu n\u011bkdy p\u0159id\u00e1v\u00e1me tak\u00e9 r\u016fzn\u00e9 p\u0159\u00edlohy: obr\u00e1zky, videa, URL adresy apod.<\/p>\n<p><strong>Pracovn\u00ed ozna\u010den\u00ed t\u00e9matu:<\/strong> sem si p\u00ed\u0161eme, jak sami t\u00e9ma naz\u00fdv\u00e1me. Oproti <em>ve\u0159ejn\u00e9mu<\/em> n\u00e1zvu t\u00e9matu (vizte n\u00ed\u017ee) je tento n\u00e1zev \u010dasto odborn\u00fd a reflektuje d\u0159\u00edve sepsan\u00e9 okruhy z\u00e1jm\u016f.<\/p>\n<p><strong>C\u00edl t\u00e9matu neboli Co chceme zjistit:<\/strong> a\u0165 u\u017e na diskuzi pracujete sami nebo v t\u00fdmu, hod\u00ed se napsat si ke ka\u017ed\u00e9mu t\u00e9matu z\u00e1m\u011br, kter\u00fd t\u00e9matem sledujete. Odpov\u011bzte si na ot\u00e1zku <em>Co chci diskuz\u00ed nad t\u00edmto t\u00e9matem zjistit?<\/em> M\u016f\u017ee to tak nap\u0159\u00edklad b\u00fdt &#8222;V\u0161echny bari\u00e9ry, pro\u010d lid\u00e9 nenakoupili opakovan\u011b&#8220;. Pokud byste cht\u011bli j\u00edt je\u0161t\u011b d\u00e1l. Sepi\u0161te si tak\u00e9, co se na z\u00e1klad\u011b v\u00fdsledk\u016f v\u00fdzkumu zm\u011bn\u00ed. Tak\u017ee t\u0159eba p\u0159iprav\u00edte video seri\u00e1l, ve kter\u00e9m budete vyvracet jednotliv\u00e9 bari\u00e9ry.<\/p>\n<h3>Po\u0159ad\u00ed t\u00e9mat ve sc\u00e9n\u00e1\u0159i<\/h3>\n<p>T\u00e9mata ve sc\u00e9n\u00e1\u0159i by m\u011bla m\u00edt logickou n\u00e1vaznost. V online diskuzi se <strong>nej\u010dast\u011bji za\u010d\u00edn\u00e1 obecn\u00fdmi \u0161irok\u00fdmi t\u00e9maty<\/strong> a postupn\u011b se p\u0159ech\u00e1z\u00ed k t\u011bm konkr\u00e9tn\u011bj\u0161\u00edm. \u010c\u00edm je diskuze d\u00e1le v \u010dase, t\u00edm v\u00edce se dal\u0161\u00ed t\u00e9mata t\u00fdkaj\u00ed konkr\u00e9tn\u011bj\u0161\u00edch t\u00e9ma.<\/p>\n<h4>Jak postavit prvn\u00ed t\u00e9ma<\/h4>\n<p>\u00dapln\u011b prvn\u00ed t\u00e9ma je pon\u011bkud specifick\u00e9. Neuv\u00e1d\u011bjte ho prim\u00e1rn\u011b z toho d\u016fvodu, abyste hned dostali plno zaj\u00edmav\u00fdch informac\u00ed, ale sp\u00ed\u0161 <strong>abyste respondenty rozmluvili.<\/strong> Proto mus\u00ed j\u00edt o leh\u010d\u00ed t\u00e9ma, kter\u00e9 je p\u0159inut\u00ed se rozepsat a taky se zaj\u00edmat o to, co napsali ostatn\u00ed. P\u0159edev\u0161\u00edm u dlouhodob\u011bj\u0161\u00edch diskuz\u00ed se hod\u00ed, kdy\u017e se skrze prvn\u00ed t\u00e9ma respondenti &#8222;sezn\u00e1m\u00ed&#8220;. Tak\u017ee nap\u0159\u00edklad v diskuzi o k\u00e1v\u011b jsme v prvn\u00edm t\u00e9matu polo\u017eili ot\u00e1zku &#8222;Pamatujete si, kdy jste poprv\u00e9 ochutnali k\u00e1vu?&#8220; nebo v diskuzi o interi\u00e9rov\u00fdch dve\u0159\u00ed &#8222;Jak prob\u00edhala rekonstrukce va\u0161eho bytu?&#8220;.<\/p>\n<p>My sami k prvn\u00edmu t\u00e9matu p\u0159id\u00e1v\u00e1me je\u0161t\u011b <strong>uv\u00edtac\u00ed video moder\u00e1tora<\/strong>. To proto, aby diskuze byla o n\u011bco osobn\u011bj\u0161\u00ed a respondenti v\u011bd\u011bli, komu odpov\u00eddaj\u00ed. Nemus\u00ed j\u00edt o nijak technicky promakan\u00fd video zdravici. Sami ho nat\u00e1\u010d\u00edme jednodu\u0161e na mobil. Zde je uk\u00e1zka videa z diskuze o soci\u00e1ln\u00edm bydlen\u00ed.<\/p>\n<p><iframe loading=\"lazy\" title=\"V\u00edtejte v diskuzi o soci\u00e1ln\u00edm bydlen\u00ed\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/pZ0mdsh8nx8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>V uv\u00edtac\u00edm videu by m\u011blo zazn\u00edt:<\/p>\n<ol>\n<li>P\u0159edstaven\u00ed sebe sama jako moder\u00e1tora a osobn\u00edho z\u00e1jmu nad t\u00e9matem.<\/li>\n<li>P\u0159edstaven\u00ed, o \u010dem diskuze bude (ale ne nijak podrobn\u011b).<\/li>\n<li>Uji\u0161t\u011bn\u00ed, \u017ee neexistuje \u017e\u00e1dn\u00e1 \u0161patn\u00e1 odpov\u011b\u010f a \u017ee n\u00e1s zaj\u00edm\u00e1 \u00fapln\u011b v\u0161echno.<\/li>\n<li>Informace, \u017ee je moder\u00e1tor kdykoliv k dispozici v p\u0159\u00edpad\u011b ot\u00e1zek a \u017ee existuje technick\u00e1 podpora \u2013 chat nebo e-mail.<\/li>\n<li>Nal\u00e1k\u00e1n\u00ed na prvn\u00ed t\u00e9ma.<\/li>\n<\/ol>\n<p>Zde jsou dva p\u0159\u00edklady toho, jak jsme stav\u011bli ot\u00e1zky do sc\u00e9n\u00e1\u0159e my.<\/p>\n<h4>Diskuze o p\u0159\u00edrodn\u00ed kosmetice<\/h4>\n<ol>\n<li>V diskuzi o p\u0159\u00edrodn\u00ed kosmetice se nejd\u0159\u00edve m\u016f\u017eete zeptat, jak\u00fd vztah maj\u00ed lid\u00e9 k p\u00e9\u010di o sv\u00e9 t\u011blo (bez ohledu na to, zda je o kosmetiku, hygienu, sport nebo zdrav\u00e9 stravov\u00e1n\u00ed).<\/li>\n<li>N\u00e1sledn\u011b je mo\u017en\u00e9 p\u0159idat t\u00e9mata t\u00fdkaj\u00edc\u00ed se vztahu k p\u0159\u00edrodn\u00ed kosmetice (motivace a bari\u00e9ry pro jej\u00ed vyu\u017e\u00edv\u00e1n\u00ed).<\/li>\n<li>Pak se m\u016f\u017eete posunout k n\u00e1kupn\u00edmu chov\u00e1n\u00ed (zdroje informac\u00ed o p\u0159\u00edrodn\u00ed kosmetice, kde a jak nakupuj\u00ed, kdo m\u00e1 na rozhodov\u00e1n\u00ed vliv).<\/li>\n<li>Nakonec se m\u016f\u017eete pt\u00e1t na vn\u00edm\u00e1n\u00ed konkr\u00e9tn\u00ed zna\u010dky v\u00fdrobce p\u0159\u00edrodn\u00ed kosmetiky a t\u0159eba i na zp\u011btnou vazbu k produkt\u016fm.<\/li>\n<\/ol>\n<h4>Diskuze o vyu\u017e\u00edv\u00e1n\u00ed mobiln\u00edch dat<\/h4>\n<ol>\n<li>Na za\u010d\u00e1tku v\u00e1s m\u016f\u017ee zaj\u00edmat vztah k t\u00e9matu \u2013 jak lid\u00e9 vn\u00edmaj\u00ed sv\u00e9 mobiln\u00ed telefony a jak d\u016fle\u017eit\u00e9 pro n\u011b v \u017eivot\u011b jsou. Diskutuj\u00edc\u00ed mohou nap\u0159. sd\u00edlet momenty, kdy pro n\u011b byl mobiln\u00ed telefon d\u016fle\u017eit\u00fd nebo jak by zvl\u00e1dli den bez dat.<\/li>\n<li>Pak je mo\u017en\u00e9 za\u010d\u00edt se bavit o vyu\u017e\u00edv\u00e1n\u00ed internetu v mobilu. Co konkr\u00e9tn\u011b d\u011blaj\u00ed, pro\u010d, a jak se jim slu\u017eby pou\u017e\u00edvaj\u00ed.<\/li>\n<li>N\u00e1sledn\u011b je mo\u017en\u00e9 se pt\u00e1t na to, co se jim na st\u00e1vaj\u00edc\u00edm tarifu l\u00edb\u00ed a co by naopak cht\u011bli vylep\u0161it. Je mo\u017en\u00e9 se pt\u00e1t, jak\u00e1 nab\u00eddka nebo slu\u017eba by je p\u0159esv\u011bd\u010dila k p\u0159echodu od konkurence.<\/li>\n<li>Nakonec je mo\u017en\u00e9 \u0159e\u0161it zp\u011btnou vazbu a zku\u0161enosti s konkr\u00e9tn\u00edm poskytovatelem mobiln\u00edch dat.<\/li>\n<\/ol>\n<h2>Jak se dob\u0159e pt\u00e1t<\/h2>\n<p>V souvislosti se sc\u00e9n\u00e1\u0159em diskuze je t\u0159eba v\u011bd\u011bt, jak\u00fdm zp\u016fsobem se v r\u00e1mci kvalitativn\u00edch v\u00fdzkum\u016f pt\u00e1me \u2013 jak klademe ot\u00e1zky. V\u011bt\u0161inou m\u00e1me v\u0161ichni alespo\u0148 n\u011bjakou zku\u0161enost s tvorbou dotazn\u00edku. V online diskuzi se ale pt\u00e1me jinak.<\/p>\n<p>Dali jsme dohromady n\u011bkolik pravidel, kter\u00e1 je t\u0159eba m\u00edt na pam\u011bti.<\/p>\n<h3>Otev\u0159en\u00e9 ot\u00e1zky<\/h3>\n<p>V kvalitativn\u00edch v\u00fdzkumech se <strong>ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f pt\u00e1me formou otev\u0159en\u00e9 ot\u00e1zky<\/strong>. Na otev\u0159enou ot\u00e1zku <strong>nen\u00ed mo\u017en\u00e9 odpov\u011bd\u011bt v\u00fdb\u011brem jedn\u00e9 z mo\u017enost\u00ed<\/strong>, nap\u0159. ano x ne, sp\u00ed\u0161e souhlas\u00edm, 2 000 K\u010d a v\u00edce, jednou za p\u016fl roku apod.<\/p>\n<p>Pokud polo\u017e\u00edte otev\u0159enou ot\u00e1zku, diskutuj\u00edc\u00ed se mus\u00ed <em>rozpov\u00eddat<\/em> a vy se toho dozv\u00edte mnohem v\u00edc. Toto jsou p\u0159\u00edklady uzav\u0159en\u00fdch a otev\u0159en\u00fdch ot\u00e1zek:<\/p>\n<h4>P\u0159\u00edklad 1<\/h4>\n<p>Uzav\u0159en\u00e1: <em>C\u00edtil\/a jste se p\u0159i v\u00fdb\u011bru p\u0159\u00edrodn\u00ed kosmetiky dostate\u010dn\u011b informovan\u00e1?<\/em><br \/> vs<br \/> Otev\u0159en\u00e1: <em>Jak jste se c\u00edtil\/a p\u0159i v\u00fdb\u011bru p\u0159\u00edrodn\u00ed kosmetiky?<\/em><\/p>\n<h4>P\u0159\u00edklad 2<\/h4>\n<p>Uzav\u0159en\u00e1: <em>Jak d\u016fle\u017eit\u00e1 byla pro va\u0161e rozhodnut\u00ed o zm\u011bn\u011b oper\u00e1tora d\u016fle\u017eit\u00e1 zna\u010dka?<\/em><br \/> vs<br \/> Otev\u0159en\u00e1: <em>Co pro v\u00e1s bylo p\u0159i rozhodov\u00e1n\u00ed o zm\u011bn\u011b oper\u00e1tora d\u016fle\u017eit\u00e9 a pro\u010d?<\/em><\/p>\n<h4>P\u0159\u00edklad 3<\/h4>\n<p>Uzav\u0159en\u00e1: <em>Kter\u00e9 ze seznamu n\u00e1sleduj\u00edc\u00edch aktivit d\u011bl\u00e1te do jedn\u00e9 hodiny po probuzen\u00ed?<\/em><br \/> vs<br \/> Otev\u0159en\u00e1: <em>Popi\u0161te n\u00e1m, jak vypad\u00e1 va\u0161e r\u00e1no. Zaj\u00edmaj\u00ed n\u00e1s jak\u00e9koliv drobnosti.<\/em><\/p>\n<h3>Nav\u00e1d\u011bj\u00edc\u00ed ot\u00e1zky<\/h3>\n<p>Bez ohledu na typ v\u00fdzkumu by nikdy nem\u011bl tazatel nebo moder\u00e1tor nav\u00e1d\u011bt respondenty ke konkr\u00e9tn\u00ed odpov\u011bdi. Do t\u00e9to kategorie spadaj\u00ed tak\u00e9 ot\u00e1zky, kter\u00e9 nazna\u010duj\u00ed <em>vhodn\u00e9 chov\u00e1n\u00ed<\/em>. N\u00e1sleduj\u00edc\u00ed p\u0159\u00edklady ot\u00e1zek pova\u017eujeme za nav\u00e1d\u011bj\u00edc\u00ed:<\/p>\n<ul>\n<li>Byla pro v\u00e1s zna\u010dka nejobl\u00edben\u011bj\u0161\u00edho \u010desk\u00e9ho oper\u00e1tora d\u016fle\u017eit\u00e1 p\u0159i rozhodov\u00e1n\u00ed o p\u0159echodu od konkurence?<\/li>\n<li>Jak vypad\u00e1 va\u0161e r\u00e1no? M\u00e1te ho usp\u011bchan\u00e9, jak to v dne\u0161n\u00ed dob\u011b b\u00fdv\u00e1?<\/li>\n<li>P\u0159i v\u00fdb\u011bru p\u0159\u00edrodn\u00ed kosmetiky \u010dtou zku\u0161en\u00ed z\u00e1kazn\u00edci etikety. Podle \u010deho si vyb\u00edr\u00e1te p\u0159\u00edrodn\u00ed kosmetiku vy?<\/li>\n<li>Vegetari\u00e1ni tvrd\u00ed, \u017ee j\u00edst maso je velmi neekologick\u00e9. Jak se ke konzumaci stav\u00edte vy?<\/li>\n<\/ul>\n<h3>P\u0159\u00edli\u0161 obecn\u00e9 nebo teoretick\u00e9 ot\u00e1zky<\/h3>\n<p>U n\u00ed\u017ee uveden\u00fdch p\u0159\u00edklad\u016f z\u00e1le\u017e\u00ed na f\u00e1zi, ve kter\u00e9 se diskuze nach\u00e1z\u00ed, a tak\u00e9 na z\u00e1m\u011bru diskuze.<\/p>\n<ul>\n<li>Co je podle v\u00e1s d\u016fle\u017eit\u00e9 p\u0159i n\u00e1kupu na internetu? (bez specifikace produktov\u00e9 kategorie nep\u016fjde naj\u00edt spole\u010dn\u00e9 t\u00e9ma)<\/li>\n<li>Jak by vypadal v\u00e1\u0161 \u017eivot, kdybyste vyhr\u00e1li 100 milion\u016f korun?<\/li>\n<li>Co je podle v\u00e1s pravda?<\/li>\n<\/ul>\n<h3>Nejasn\u00e9 nebo dvojsmysln\u00e9 ot\u00e1zky<\/h3>\n<ul>\n<li>Co si vybav\u00edte, kdy\u017e se \u0159ekne mobilita? (bez uveden\u00ed kontextu nebude jasn\u00e9, na co se moder\u00e1tor pt\u00e1)<\/li>\n<li>Existuje n\u011bco, co v\u00e1s na nakupov\u00e1n\u00ed na internetu fakt \u201ebav\u00ed\u201d?<\/li>\n<\/ul>\n<h3>P\u0159\u00edli\u0161 odborn\u00e9 ot\u00e1zky nebo ot\u00e1zky s hant\u00fdrkou<\/h3>\n<ul>\n<li>Popi\u0161te n\u00e1m, jak va\u0161e stravovac\u00ed n\u00e1vyky ovliv\u0148uj\u00ed v\u00e1\u0161 rodinn\u00fd budget?<\/li>\n<li>Jak by se zm\u011bnilo va\u0161e p\u0159em\u00fd\u0161len\u00ed o nov\u00e9m voze, pokud by pro\u0161la legislativa \u010d. 375\/2020?<\/li>\n<li>Vyu\u017eili jste n\u011bkdy mo\u017enost p\u0159ihl\u00e1sit se skrze SSH? Jak\u00e9 to bylo?<\/li>\n<\/ul>\n<h3>Uk\u00e1zky ot\u00e1zek<\/h3>\n<p>P\u0159\u00edklady ot\u00e1zek najdete na str\u00e1nce <a href=\"https:\/\/sos.nautie.net\/sablony-ukazky\/ukazky\/ukazky-otazek-do-scenare-diskuze\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uk\u00e1zky ot\u00e1zek do sc\u00e9n\u00e1\u0159e diskuze<\/a>.<\/p>\n<h2>P\u0159\u00edprava \u0161t\u00edtk\u016f pro vyhodnocov\u00e1n\u00ed<\/h2>\n<p>Ani\u017e bychom cht\u011bli p\u0159edb\u00edhat, ve chv\u00edli, kdy m\u00e1te zpracovan\u00e9 zad\u00e1n\u00ed k v\u00fdzkumu i sc\u00e9n\u00e1\u0159 diskuze, u\u017e m\u016f\u017eete docela dob\u0159e odhadnout, co a jak budete v diskuzi vyhodnocovat. A proto je na m\u00edst\u011b vr\u00e1tit se do zad\u00e1n\u00ed k v\u00fdzkumu a doplnit k okruh\u016fm z\u00e1jmu \u0161t\u00edtky zji\u0161t\u011bn\u00ed. \u0160t\u00edtky slou\u017e\u00ed k ozna\u010den\u00ed citac\u00ed, kter\u00e9 spolu souvis\u00ed a zapadaj\u00ed nap\u0159. do stejn\u00e9ho okruhu z\u00e1jmu. A proto\u017ee se citace \u0161t\u00edtkuj\u00ed u\u017e v pr\u016fb\u011bhu diskuze, je vhodn\u00e9 si tento seznam vytvo\u0159it p\u0159edem.<\/p>\n<h3>Dva typy \u0161t\u00edtk\u016f<\/h3>\n<p>Sami nej\u010dast\u011bji pracujeme se dv\u011bma typy \u0161t\u00edtk\u016f. Prvn\u00edmu typu \u0159\u00edk\u00e1me <strong>\u0161t\u00edtek zji\u0161t\u011bn\u00ed<\/strong>, druh\u00e9mu <strong>\u0161t\u00edtek vhledu<\/strong>. P\u0159esto\u017ee jde (alespo\u0148 v Nautie) technicky o jeden a ten sam\u00fd \u0161t\u00edtek, je mo\u017en\u00e9 je vyu\u017e\u00edvat v\u00edce zp\u016fsoby.<\/p>\n<ul>\n<li><strong>\u0160t\u00edtkem zji\u0161t\u011bn\u00ed<\/strong>, nap\u0159. <code>#n\u00e1kupn\u00edchov\u00e1n\u00ed<\/code>, nej\u010dast\u011bji ozna\u010dujeme zaj\u00edmav\u00e9 p\u0159\u00edsp\u011bvky, kter\u00e9 se vztahuj\u00ed k dan\u00e9mu t\u00e9matu nebo zji\u0161t\u011bn\u00ed. \u010cist\u011b pro p\u0159ehlednost si p\u0159ed n\u00e1zev \u0161t\u00edtku d\u00e1v\u00e1me m\u0159\u00ed\u017eku <code>#<\/code>.<\/li>\n<li><strong>\u0160t\u00edtkem vhledu<\/strong>, nap\u0159. <code>Nejprve vol\u00e1m na z\u00e1kaznickou linku<\/code> ozna\u010dujeme p\u0159\u00edsp\u011bvek, kter\u00fd m\u016f\u017ee obsahovat zaj\u00edmav\u00fd vhled, v tomto p\u0159\u00edpad\u011b souvisej\u00edc\u00ed s citac\u00ed &#8222;Ne\u017e se fin\u00e1ln\u011b rozhodnu, jestli si na tom e-shopu koup\u00edm vybran\u00fd z\u00e1\u017eitek, otestuju si, jestli tam n\u011bkdo zvedne telefon&#8220;. Text \u0161t\u00edtku je \u010dasto zjednodu\u0161en\u00edm hlavn\u00ed informace.<\/li>\n<\/ul>\n<p>V t\u00e9to f\u00e1zi tedy pracujeme jen se \u0161t\u00edtky zji\u0161t\u011bn\u00ed. Pokud si tento seznam p\u0159iprav\u00edte p\u0159edem, usnadn\u00edte si mnoho pr\u00e1ce. A plat\u00ed to t\u00edm sp\u00ed\u0161, pokud diskuzi vyhodnocujete ve dvou nebo ve t\u0159ech. Doporu\u010dujeme tak\u00e9 nevytv\u00e1\u0159et p\u0159\u00edli\u0161 velk\u00e9 mno\u017estv\u00ed \u0161t\u00edtk\u016f. A kolik tedy? Z\u00e1le\u017e\u00ed na mno\u017estv\u00ed t\u00e9mat a d\u00e9lce diskuze \u2013 u 14denn\u00ed diskuze jich m\u00e1me cca deset.<\/p>\n<h2>Sc\u00e9n\u00e1\u0159 je hotov\u00fd. Je \u010das z\u00edskat \u00fa\u010dastn\u00edky diskuze<\/h2>\n<p>M\u00e1te za sebou druh\u00fd velk\u00fd \u00fakol p\u0159i p\u0159\u00edprav\u011b online diskuze \u2013 sc\u00e9n\u00e1\u0159 diskuze. Je\u0161t\u011b p\u0159ed spu\u0161t\u011bn\u00edm v\u00e1s \u010dek\u00e1 jeden d\u016fle\u017eit\u00fd krok. V dal\u0161\u00edm d\u00edle seri\u00e1lu se budeme v\u011bnovat <a href=\"https:\/\/discover.nautie.net\/cs\/serial\/5-ziskani-ucastniku-do-diskuze\/\">z\u00edsk\u00e1n\u00ed lid\u00ed do diskuze, tedy rekrutaci<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve chv\u00edli, kdy m\u00e1te vytvo\u0159en\u00e9 zad\u00e1n\u00ed k v\u00fdzkumu, je mo\u017en\u00e9 za\u010d\u00edt pracovat na sc\u00e9n\u00e1\u0159i diskuze. Jde o p\u0159ehled t\u00e9mat a ot\u00e1zek, kter\u00e9 chcete v pr\u016fb\u011bhu diskuze zve\u0159ejnit respondent\u016fm. Zad\u00e1n\u00ed k v\u00fdzkumu si ur\u010dit\u011b nechte otev\u0159en\u00e9. P\u0159i vytv\u00e1\u0159en\u00ed sc\u00e9n\u00e1\u0159e do n\u011bj budete nahl\u00ed\u017eet \u2013 sc\u00e9n\u00e1\u0159 toti\u017e vych\u00e1z\u00ed z Okruh\u016f z\u00e1jmu a va\u0161\u00edm \u00fakolem je pro ka\u017ed\u00fd [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4. Vytvo\u0159en\u00ed sc\u00e9n\u00e1\u0159e diskuze - Nautie \u2013 N\u00e1stroj pro kvalitativn\u00ed v\u00fdzkum p\u0159es internet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/discover.nautie.net\/cs\/serial\/4-vytvoreni-scenare-diskuze\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4. Vytvo\u0159en\u00ed sc\u00e9n\u00e1\u0159e diskuze - Nautie \u2013 N\u00e1stroj pro kvalitativn\u00ed v\u00fdzkum p\u0159es internet\" \/>\n<meta property=\"og:description\" content=\"Ve chv\u00edli, kdy m\u00e1te vytvo\u0159en\u00e9 zad\u00e1n\u00ed k v\u00fdzkumu, je mo\u017en\u00e9 za\u010d\u00edt pracovat na sc\u00e9n\u00e1\u0159i diskuze. Jde o p\u0159ehled t\u00e9mat a ot\u00e1zek, kter\u00e9 chcete v pr\u016fb\u011bhu diskuze zve\u0159ejnit respondent\u016fm. Zad\u00e1n\u00ed k v\u00fdzkumu si ur\u010dit\u011b nechte otev\u0159en\u00e9. P\u0159i vytv\u00e1\u0159en\u00ed sc\u00e9n\u00e1\u0159e do n\u011bj budete nahl\u00ed\u017eet \u2013 sc\u00e9n\u00e1\u0159 toti\u017e vych\u00e1z\u00ed z Okruh\u016f z\u00e1jmu a va\u0161\u00edm \u00fakolem je pro ka\u017ed\u00fd [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/discover.nautie.net\/cs\/serial\/4-vytvoreni-scenare-diskuze\/\" \/>\n<meta property=\"og:site_name\" content=\"Nautie \u2013 N\u00e1stroj pro kvalitativn\u00ed v\u00fdzkum p\u0159es internet\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-26T11:34:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-26T13:08:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/discover.nautie.net\/cs\/wp-content\/uploads\/sites\/2\/2020\/10\/nautie-serial-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1169\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Honza Pav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Honza Pav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/discover.nautie.net\/cs\/serial\/4-vytvoreni-scenare-diskuze\/\",\"url\":\"https:\/\/discover.nautie.net\/cs\/serial\/4-vytvoreni-scenare-diskuze\/\",\"name\":\"4. Vytvo\u0159en\u00ed sc\u00e9n\u00e1\u0159e diskuze - Nautie \u2013 N\u00e1stroj pro kvalitativn\u00ed v\u00fdzkum p\u0159es internet\",\"isPartOf\":{\"@id\":\"https:\/\/discover.nautie.net\/cs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/discover.nautie.net\/cs\/serial\/4-vytvoreni-scenare-diskuze\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/discover.nautie.net\/cs\/serial\/4-vytvoreni-scenare-diskuze\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/discover.nautie.net\/cs\/wp-content\/uploads\/sites\/2\/2020\/10\/nautie-serial-4.png\",\"datePublished\":\"2020-10-26T11:34:41+00:00\",\"dateModified\":\"2020-10-26T13:08:04+00:00\",\"author\":{\"@id\":\"https:\/\/discover.nautie.net\/cs\/#\/schema\/person\/f3e737c9ed579e364aeea11da71668fa\"},\"breadcrumb\":{\"@id\":\"https:\/\/discover.nautie.net\/cs\/serial\/4-vytvoreni-scenare-diskuze\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/discover.nautie.net\/cs\/serial\/4-vytvoreni-scenare-diskuze\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/discover.nautie.net\/cs\/serial\/4-vytvoreni-scenare-diskuze\/#primaryimage\",\"url\":\"https:\/\/discover.nautie.net\/cs\/wp-content\/uploads\/sites\/2\/2020\/10\/nautie-serial-4.png\",\"contentUrl\":\"https:\/\/discover.nautie.net\/cs\/wp-content\/uploads\/sites\/2\/2020\/10\/nautie-serial-4.png\",\"width\":1169,\"height\":465},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/discover.nautie.net\/cs\/serial\/4-vytvoreni-scenare-diskuze\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/discover.nautie.net\/cs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4. 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